Joshua Frazier
Joshua Frazier

Great design focuses on people. And I like people.

I have always gotten a thrill from the exciting unknown of a blank canvas and a problem to solve. This has led me to a broad and fulfilling array of user-centered design projects of all sizes. I’ve designed websites and mobile apps for companies with complex products in need of improved user experiences for B2C and B2B clients; I’ve designed productivity and data analytics applications that improve work-life balance while increasing throughput and enhancing decision making, I’ve created logos and marketing materials for brands, bands, and artists; I’ve written and produced songs for films, commercials, and personal expression; I’ve developed integrated marketing campaigns across print, digital, broadcast, and social media; and I’ve loved the growth and relationships I’ve developed with each experience along the way.

When I’m not working, I enjoy running, playing basketball, and making music. I’m a big fan of the NBA and watching movies (regardless of their Rotten Tomotoes rating.) I also love traveling the country with my wife as we try to find the next great hole-in-the-wall breakfast café or brewery.

What I Do
  • User Experience Design (UX)
  • User Interface Design (UI)
  • UX Research
  • Design Systems
  • Graphic Design
  • Front-end Web Development
  • Copywriting/UX Writing
  • Agile/Scrum Project Management
  • Photo/Video Editing
  • Product Management
  • Marketing & Branding
  • Traditional Advertising (OOH, Broadcast, Radio)
  • Digital Advertising
  • Social & Content Marketing
  • SEO
  • Audio Production/Sound Design
Skills & Tools
  • Figma, Sketch, InVision, XD, Principle, Webflow
  • HTML
  • JavaScript and JS Frameworks
  • CMS Development: WordPress, Drupal, etc.
  • Bootstrap, Zurb Foundation
  • Miro
  • Adobe Creative Cloud including Illustrator, XD, After Effects, Photoshop, Lightroom, InDesign, & Animate
  • Google Analytics & Google Tag Manager
  • Google Ads & DV360
  • Email service providers including Marketo, MailChimp, Constant Contact, etc.
  • Logic Pro X
  • Final Cut Pro X
  • Facebook Advertising
  • User testing and research tools including Hotjar, Optimizely,, FigJam, and Optimal Workshop

My design process

Process makes perfect. (Or at least better.)

The jumping-off point for all of my work as a designer is to understand three things from the start. What are the goals for the business, for the user, and for the product? Without that, projects are missing a common thread between designer and stakeholder and the work won’t be as good as it could be.

With goals established, I aim to practice human-centered design as a creative approach to problem-solving. Everything begins with the person that I’m designing for and ends with solutions that are developed to meet their unique needs. It’s about building empathy for the actual people using the product and keeping them in central focus.



Books that made me better

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