- Adobe Lightroom
- Adobe Photoshop
- Adobe After Effects
- Adobe Premiere
- Adobe Speedgrade
- Creative Direction
- Marketing Project Management
- Photography & Editing
- Media Planning & Buying
- Retail Signage
- Digital Banners
- Email Marketing Campaign
- Social Media Ads
- Bronze M (The Marketing Awards)
I was the CD for Seattle Metropolitan Credit Union (SMCU) on a commercial campaign entitled “Seattle Original”. We partnered with Seattle-based agency, Spin Creative, to develop a campaign consisting of 4 spots in total. The campaign celebrated how SMCU has been a part of the Seattle community for more than 80 years and how they are reminded every day how lucky they are to be able to serve the people of their great city.
Seattle Original is a tribute to the Emerald City and the unique people who make it what it is. The commercials were directed by Peter Edlund from Spin Creative and shot on a Canon C500 with Canon Cinema Prime lenses, and recorded on an Odyssey 7 4k recorder.
In addition to working on the concepts, treatments, and commercial production; I developed print, radio, and digital ads to support the coordinated campaign. I also built the campaign website, viewable at the link below.
Digital & Social Media Graphics
I developed and ran a comprehensive advertising campaign with ad placements through Google Display, Pandora, Facebook, and Instagram. We used assets from the video shoot to come up with dynamic social content featuring video snippets, animated quotes from the “Seattle Originals”, and native ads that fit the format of each channel.
I developed a fully-responsive website that featured deeper stories about the “Seattle Originals”, next to longer cuts of their respective broadcast commercials. The creative direction I had in mind for this micro-site was to have each page feel like a magazine spread with engaging photography and plenty of negative space to let the editorial sections breath. The site also promoted social sharing across Twitter and Facebook, and had an area where users could submit their own Seattle Originals. In total, over 100 user submissions came in. Some of these subjects and store is were then used in subsequent email campaigns and social media posts to keep content fresh.